2011 Ford Fiesta vs 2010 Honda Fit December 2, 2009 AUTORIVALS.NET
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Subcompact hatchbacks are thankfully gaining traction in America. The better fuel mileage, smaller dimensions yet large cargo capacity make them a smart choice for other alternatives such as SUVs or minivans. Ford has been without one to compete against other hatchbacks such as the Honda Fit until now. The new Ford Fiesta is straight from Europe where its received praise and recognition. Finally, we'll be able to get one of the good ones (still waiting on the Ford Mondeo though).
2011 Ford Fiesta vs 2010 Honda Fit

Ford's new look is subdued a bit with a more moderate lower grille compared to other recent Fords. The slit grille is particularly good looking along with the curved headlights and side intakes on the bumper.

The Fit grew a bit compared to the previous generation but still remains rather petite, which is a good thing. Features have grown also such as the bigger headlights that may be a little too big for such a small car.
The Fit's hood has character lines to give it some personality which is matched by sharp lines on the rear hatchback. The Fiesta's side ports on the bumper, fender flares, and creased side give it enough to make it look distinct and modern.
The Fiesta's angled rear and creased side gives it a better profile than the Fit which slightly resembles a mini minivan. The Fit wins for driver visibility though with large side windows. The windows in front of the side mirrors are particularly large and not seen very often on other cars.
The Fit's rear is nicely designed with sharp lines here and there to create a dynamic look. The Fiesta is more curvaceous with things rounding out fittingly, or should I say fiestively? The tail light proportions seem to be reversed compared to each car's respective headlights with the Fiesta having large tail lights this time. The Fit's white on red look for the tail lights look good regardless of the body color.
The Fit's center stack is a little unusual with it being off-center while the Fiesta's center stack looks like it could be a gadget of some kind. Nevertheless, both look better than one would expect in this price class with decent materials.
SPECIFICATIONS
PRICE: $15,120 - $17,120
ENGINE: 1.6L I4
HORSEPOWER: 119 hp
TORQUE: 109 lb-ft
SIZE (L x W x H): 160.1 x 66.8 x 58.0in.
WEIGHT: 2,537 lbs (base)
CARGO VOLUME: 15.4 - 26.0 cu. ft.
0-60 MPH: 8.7 sec
1/4 MILE: 17.0 sec (est.)
TOP SPEED: Unknown
FUEL (CITY/HWY): 29-30 / 38-40 mpg
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SPECIFICATIONS
PRICE: $14,900 - $19,110
ENGINE: 1.5L I4
HORSEPOWER: 117 hp
TORQUE: 106 lb-ft
SIZE (L x W x H): 161.6 x 66.7 x 60.0 in.
WEIGHT: 2,489 - 2,615 lbs
CARGO VOLUME: 20.6 - 57.3 cu. ft.
0-60 MPH: 8.5 - 9.9 sec
1/4 MILE: 16.6 sec @ 83 mph -
17.6 sec @ 79 mph
TOP SPEED: 113 mph
FUEL (CITY/HWY): 27-28 / 33-35 mpg
RECAP RECAP
PROS

+Curved headlights
+Slit upper grille
+Creased side and angled rear give it a great profile

CONS
-Black upper lip on the lower grille
-Unusual dashboard layout
PROS

+Large side windows for driver visibility
+White on red tail lights
+Sharp rear design

CONS
-Minivan side profile
-Off center dashboard
Video Source: YouTube via Top Gear Video Source: YouTube
NOTES
The Fit has a maximum cargo capacity of 57.3 cu. ft. That's within 16 cu. ft. of the Honda CR-V, which isn't nearly as sporty, fun to drive, or fuel efficient as the Fit, not to mention the $10,000 price premium. How often do you really need the CR-V's 73 cu. ft. of space or off-road capability?

The only question now is what took so long for subcompact hatchbacks to get popular? (Hint: gas prices)
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